Quid X Liu-Jo
Beauty is born from denim and the partnership between Quid and Liu-Jo
A meeting of creativity, circular economy and social commitment that transforms recovered denim into 25 thousand personalized clutches.
Watch the video of the creation directly from our Laboratory:
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RECYCLE YOUR DENIM is Liu-Jo's initiative that aims to recover pre-loved jeans by transforming them into clutch bags
The project promotes a more ethical fashion that combines beauty, sustainability and social inclusion.
The collaboration was born to give new life to denim garments by transforming them into unique accessories, recovering raw materials that become the protagonists of a new cycle of innovative design.
An upcycling initiative from finished products from which we recovered 1,519 m of denim to make 25,000 pouches of different sizes with personalized logo.
IMPACT DATA
- 1519 m of recovered fabric
- 2334 hours of training and work
