Good ideas come at twenty

Quid was born in Verona from an intuition of Anna Fiscale

It began producing in collaboration with small local tailoring workshops that offer inclusive employment to women.

The first collection is born

The laboratory is started in-house and the collaboration with the women's section of the Montorio Prison is started.

The first collections are distributed in pop-up stores in Verona and multi-brand stores

The first production site is born with 17 workers

The first production site is born in Avesa where 17 workers are employed.

The first Quid Store opens in Verona.

The first collaborations of ethical and sustainable supply chain are started, regulated by the Art. 14 mechanism.

The first outlets are born

In 2016, the first Quid outlet opens in Vallese di Oppeano in the province of Verona.

Quid Stores of Mestre and Bassano del Grappa open, as well as the first store outside Veneto: Quid Outlet of Cadriano dell'Emilia.

Quid riceve dall’ONU il premio Momentum for Change come Lighthouse Activity per l’impegno nel coinvolgere le donne in attività di contrasto al cambiamento climatico. 

Quid exceeds 100 workers and gets a second location.

A second location is opened in via della Consortia where it moves its warehouse and production.

LIBERA-MENTE is born, the welfare program to support employees.

The Quid stores in Milan and Genoa open.

SHEWILL is born, the first inclusive leadership program co-designed by employees.

The pandemic forces Quid to rethink its business model.

In less than 3 weeks Quid successfully converts production into reusable and washable personal protective masks. In October it receives the Green Pass.

Quid increases its collaborations with sustainable supply chains.

After the experience of the ethical production district launched during the pandemic, Quid increases its collaborations with sustainable supply chains with sartorial and inclusive manufacturing companies.

Quid almost has 150 employees.

The sustainable supply chain district is established under the name of Innesti. Another warehouse is added to the primary one to maximize the recovery of textile surpluses made available by luxury brands.

Quid celebrates its first 10 years.

The number of partner companies in collaboration projects is increasing, reaching over 100.